Dr. Reddy's Foundation for Human and Social Development
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Case Details:
Case Code : BECG031
Case Length : 11 Pages
Period : 1985 - 2003
Pub. Date : 2003
Teaching Note : Available
Organization : Dr. Reddys Labs India
Industry : Diversified
Countries : India
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BECG031) click on the button below, and select the case from the list of available cases:
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Please note:
This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source.
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Excerpts
Catalyst for Social Change
DRFHSD focused on improving the lives of the underprivileged through its innovative programs. Dr. Reddy said, "The Foundation had become the laboratory for catalyzing reproducible, sustainable, innovative experiments for social change."
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In 1996, DRFHSD took up its first project - Micro Entrepreneurs in Sanitation (MES). MES initially started off with an idea to improve sanitation in urban areas by encouraging community participation in the cleanliness and sanitation program. Under MES, committees were formed in different localities, and these committees employed street cleaners (who were working with the Municipal Corporation) for garbage collection and disposal. Initially the program started off well but over a period of time people lost interest in the program. DRFHSD realized that to make the program successful, it required people who had long-term interest in the program. It was then that DRFHSD decided to involve rag pickers in the project...
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A Beacon of Hope
The national and the local media extensively covered the success of the projects undertaken by the Foundation. Projects like CAP and LABS attracted wide media attention, thus spreading the message of corporate social responsibility.
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It exemplified the change that could be brought in the lives of the underprivileged through corporate initiatives. Analysts feel that with its initiatives through DRFHSD, Dr. Reddy's has set an excellent example of corporate social responsibility and good corporate citizenship for other companies.
By 2003, over 30 corporate houses were involved in the LABS project. Some of these corporate houses were - the Murugappa Group, the Rane Group, HLL, Khivraj Motors, Standard Chartered Bank (India), Voltas, HSBC, Fabmart and the Fair & Lovely Foundation. LABS also received funds from USAID and UNDP for its innovative approach towards providing better livelihood to young adults in slum areas... |
Exhibits
Exhibit I: Concept of Social Entrepreneurship
Exhibit II: Organizational Structure of DRFHSD
Exhibit III: Map of Andhra Pradesh
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